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SINA WEIBO

Sina Weibo is a Chinese social media platform with functions similar to that of Twitter and Facebook. It is developed by Sina which over 700 million active users till date. Currently, they managing the largest pool of Chinese social influencers and bloggers in China market.

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ALIBABA

Alibaba Group Holding Limited is a Chinese e-commerce, retail and technology conglomerate that provides C2C, B2C and B2B sales services via web portals, as well as electronic payment services, shopping search engines and data-centric cloud computing services. It also owns and operates a diverse array of businesses around the world in numerous sectors.

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QUNAR

The Beijing-based company was launched in 2005. “Qunar” literally means“where are you going?”. Essentially, Qunar provides a price comparison engine that leads users to transactions. Currently, Qunar.com searches almost 400 Chinese-language travel web sites. These search results provide our consumers with real-time pricing information and other descriptive details from more than 100 airlines and 10,000 hotels servicing Mainland China. In other words, Qunar allows consumers to get the best choices and value.

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WECHAT

WeChat (weixin) is the biggest PPM platform; it is developed by Tencent in China and has 800 million users around the world. WeChat (weixin) integrates the function of Whatsapp, Facebook, Mobile Application and E-commerce into one, making it a multi-functional tool for individuals and enterprises. WeChat (weixin) allows enterprises to advertise on its platform with the use of Official Accounts, which helps to release information and advertisements to followers.

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BAIDU

Baidu is the biggest Chinese search engine in the world with over 5 million regular users. With Baidu's keyword search function, users can get instant search results from millions of Chinese website database. Baidu also provides other functionality, giving rise to a complete range of search functions. Being the default Search Engine in China, Baidu sets itself as the best way to reach out to the Chinese customers. Baidu offers SEM solutions to enterprises wishing to increase their brand awareness and sales.

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YOUKU

YouKu-Tudou is the result of the 2012 merger of Chinese internet sites YouKu and Tudou, creating the largest video hosting platform in China. It has become a sort of “Chinese YouTube”, meaning that YouKu video can be an effective channel for engaging with your audience in a visual way. The platform can be used for hosting and streaming videos to local visitors. It can also be promoted in various ways such as advertising within YouKu itself. Hosting videos on YouKu is also an effective way to reach mobile users.

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