China is not only the most crowded nation on the planet but certainly also a very advanced country in terms of science and technology. For businesses both inland and international, or anybody with an association in the computerized world; China should not be neglected. However, when we consider China we think about complexity, internet censorship, language difficulties, cultural differences etc. This is a place where more than 640 million web clients continually interact during an ever-changing process of advancement and development presenting endless opportunity for businesses and customers alike. China, unlike most Asian countries, doesn’t rely on the technologies and development of Westerns countries. It prefers to develop its own products and services through its own technologies. Therefore, China has its own, domestic social media websites and even search engines like Baidu.
Launched in 2000 in Beijing by Robin Li, the name “Baidu” originates from a Song Dynasty lyric in which the term is utilized to depict “a search for the ideal”.
The site has an 80% aggregate share of China’s SEO market, asserting predominance after Google’s exit from the market in 2010
The site handles 3.3 billion questions/searches every day
5% of income originated from mobile in 2014
Gaining high rankings on Baidu is the key to exposure in the Chinese digital market.
All these facts indicate the importance of Baidu and in this article you will find out how to utilize this search engine to generate maximum traffic for your website.